BEAMS and New Balance partnered to launch a special edition of the New Balance 550, called the “Indigo” edition, reviving 1980s basketball shoes. The collaboration combines retro style with modern quality, using top-notch materials and detailed craftsmanship.

Drawing inspiration from Japanese indigo dip-dyeing, BEAMS applies different shades of blue to the classic basketball model. The left shoe showcases a mix of light and dark blues, while the right subtly blends various hues. This unique approach reflects BEAMS’ signature style and its knack for innovative sneaker collaborations, demonstrating a commitment to creativity and setting the stage for future footwear designs.

The BEAMS x New Balance 550 “Indigo” will be available exclusively at BEAMS Japan starting March 16, 2024. Customers can pre-order them on the BEAMS Japan website.

In conclusion, the collaboration between BEAMS and New Balance brings forth a fresh take on retro basketball shoes. The “Indigo” edition not only pays homage to the past but also showcases the creativity and craftsmanship of both brands. With its limited availability and unique design, this release is sure to captivate sneaker enthusiasts and collectors alike.

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