Following a look at an unreleased BBC x Reebok Question Low last week, Reebok and Pharrell Williams’ premium streetwear label Billionaire Boys Club have officially unveiled their FW20 collaboration resulting in two colorways paying homage to BBC Ice Cream’s historic “Name Chains” and “Beepers & Butts” graphics respectively.

The “Beepers & Butts” graphic has become one of BBC Ice Cream’s most recognizable since its debut in 2005. The illustration, which was first seen on BBC’s iconic full-zip hoodie, is a nod to the ‘90s hip-hop scene where beepers were a sign of success and prestige.

The “Name Chains” graphic was also illustrated in 2005 for the Ice Cream sneaker line. Name chain necklaces and pendants were popularized in the 1980s, specifically within the hip-hop scene, as Black Americans expressed individuality and pride in their family names and newfound identities. The BBC “Name Chains” graphic is one of the rarest and its reemergence on a women’s lifestyle model is quite fitting.

BBC Ice Cream Reebok Question Low Release Date

Look for the Billionaire Boys Club x Reebok Question Low styles to release exclusively at BBCicecream.com on October 22nd followed by a wider release on Reebok.com on October 30th. The retail price tag is set at $130 USD each.