In the hours after the Grammys, momentum carried straight from the stage into footwear. Bad Bunny quietly marked another milestone by rolling out his first signature adidas sneaker, making the moment feel less like a product launch and more like a cultural handoff. The debut landed in a restrained brown colorway, with only 1,994 individually numbered pairs releasing through his adidas site as a deliberate nod to his birth year.
The adidas BadBo 1.0 has been in the public eye before this release. It surfaced briefly in the BOKeTE music video last spring, then reappeared months later inside adidas Originals’ archive showcase of rare and unreleased models. The silhouette blends classic trainer proportions with skate DNA, sitting at a slightly elevated mid-top height while keeping a thick, padded collar that reads functional rather than flashy.
Built from layered nubuck and hairy suede, the design rests on a sculpted EVA midsole and a translucent rubber outsole that subtly modernizes the look. Perforated panels and stitched overlays balance durability with airflow, while the clean heel branding keeps attention on the shape itself. Taken together, the pair hints at a broader adidas shift toward artist-led performance hybrids that feel wearable beyond music moments.
The adidas BadBo 1.0 released February 2, 2026 exclusively at badbunnyadidas.com for $160 USD. Pairs are currently sold-out, but a possible restock could happen ahead of his Super Bowl LX halftime performance.
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