For over 25 years, atmos has influenced Japan’s sneaker and streetwear culture. Its atmos Pink division continues this legacy with a bold New Balance 740 collaboration, set to launch in 2025. This women’s exclusive blends vibrant pink and silver tones, staying true to atmos Pink’s aesthetic.

First revealed by atmos PR specialist Yoppi, the sneaker boasts a bright pink mesh upper with metallic silver overlays. This mix of materials creates a balance between retro and modern influences. While there is no visible co-branding, the insole features a scenic sunset print, adding a unique personalized touch.

Performance remains a priority with this release. The shoe features ABZORB cushioning, ensuring all-day comfort, while the durable rubber outsole offers excellent traction. This combination makes it perfect for both style and functionality.

The atmos Pink x New Balance 740 will launch via atmos online and in-store in March 2025. The official price is yet to be announced, but the sneaker will be exclusively available in women’s sizing.

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UPDATE 3/17/25: atmos pink has teamed up with New Balance to release a special edition of the U740 model, named the “Pink Vacation”. This sneaker draws inspiration from the famous “Pink Beach,” known for its stunning pink sand created by crushed red coral and shells mixed with white sand.

The design highlights the U740’s multi-panel construction by combining various materials in soft pink tones, complemented by silver overlays to add a bold, street-inspired edge. The insoles also feature a unique print representing the Pink Beach concept, bringing the theme to life in every detail.

The “Pink Vacation” is designed to add a fresh pop of color and confidence to everyday outfits or vacation looks.

The sneaker will be available starting March 29, 2025, through atmos pink, atmos stores, and their online shop.