The global sportswear market rarely slows down, but moments like this reshape its direction. During a period marked by shifting ownership and financial uncertainty, one move has sent a clear signal of confidence.

The ANTA buys stake in PUMA agreement confirms that ANTA Sports will acquire 29% of the brand for $1.8 billion. That investment makes ANTA PUMA’s largest single shareholder while stopping short of a full acquisition. The announcement immediately lifted PUMA’s stock by more than 20 percent, reflecting renewed optimism around the brand’s outlook.

This timing matters. PUMA has faced a challenging financial stretch, especially throughout 2025, which fueled speculation about a possible sale. By stepping in, ANTA offers stability without stripping PUMA of its independence, which feels like a strategic reset rather than a takeover.

On the strategy side, expansion in China sits at the center of the deal. ANTA believes PUMA’s valuation does not reflect its long-term potential, especially in Asian markets. Pairing PUMA’s global athlete presence with ANTA’s proven infrastructure in China suggests a broader growth plan built on collaboration.

Still, control remains balanced. ANTA plans to take seats on PUMA’s Supervisory Board, working alongside existing leadership instead of replacing it. That approach signals partnership rather than dominance, which helps preserve PUMA’s brand identity.

Looking ahead, this investment feels like a turning point for ANTA’s international ambitions. The company’s past success with FILA in China already proved its ability to grow legacy brands. The PUMA stake suggests ANTA is positioning itself as a lasting global force in performance and lifestyle footwear.

The ANTA buys stake in PUMA agreement is now in motion, with the $1.8 billion deal set to shape both companies’ futures.

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