Jordan Brand has officially unveiled the Air Jordan XXX1 Banned, which will be the first Air Jordan XXX1 colorway to release.
When Jordan’s footwear arrived during his rookie season, it shared with the world some of its namesake’s tradition-breaking bravado. A Black and Red colorway violated the league’s uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. “Around this time, if you knew anything about Nike, Nike stood on this kind of rebel behavior,” recalls Jordan Brand VP Howard “H” White, in reference to the runners and tennis players connected to the Swoosh. “This Jordan, that color of the Air Jordan 1, kind of galvanized that universal scope.”
The shoe’s first-of-its-kind Flyweave and leather upper incorporates a number of iconic Jordan elements, reintroducing the original Air Jordan “Wings” logo and a subtle Swoosh — not seen on a Jordan shoe since the Air Jordan 1 and the first time it has appeared alongside a Jumpman logo. And in its launch colorway the Air Jordan XXX1 pays homage to the “Banned” story.
“I think the spirit these shoes represent is a feeling of defiance. You know, you see the poster of MJ dunking with his gold chain, up in the air forever and defying gravity, wearing the Air Jordan 1; you just can’t stop looking at that poster,” says Jordan Senior Designer Tate Kuerbis.
Informed by Jordan himself, the Air Jordan XXX1 also follows on a tradition of low-profile cushioning. “He needed to feel closer to the floor — that was his thing,” recalls White of the origin of Jordan’s desire for low-to-the-ground sole units. As such, the Air Jordan XXX1 features FlightSpeed technology with full-length Zoom Air that enhances court feel, responsiveness and lateral support.
Air Jordan XXX1 Banned Release Date
The Air Jordan XXX1 “Banned” will be available globally on September 3rd at select Jordan Brand retail stores. The retail price tag is set at $185 USD.
September 3, 2016
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UPDATE: The Air Jordan XXX1 “Banned” officially takes flight tomorrow, September 3rd to select shops like Social Status. Check out the additional images via Hypebeast and let us know if you’ll be copping or passing?