To celebrate 40 years of Air Jordan, Jordan Brand unveiled the Air Jordan 40, revealed in three colorways, including a standout “Dusty Rose” pair set to launch in September 2025.

The color palette of this Air Jordan 40 is soft but its performance is loud. The upper is a light combination of patent and pebbled leather in a range of pink tones that look both fresh and luxurious. Black adds contrast to the laces and Jumpman logo. But it’s not all soft colours with this Jordan. It’s packed with premium tech. For the first time ever, the Jordan Brand is mixing double-stacked Zoom Strobel and ZoomX foam. This means that your step will be ultra-cushioned, no matter if you are balling or balling it out at brunch.

Tribute elements include the Nike Air branding on the heel harking back to the Air Jordan 3 and 4, while the tongue takes inspiration from the AJ5. This means this “Dusty Rose” Jordan 40 is a subtle shout out to some of the bigger beasts in Jordan history.

Air Jordan 40 Dusty Rose Release Date

The Air Jordan 40 “Dusty Rose” will be available on September 20, 2025 available at select Jordan Brand retailers and Nike.com. The retail price tag is set at $205 USD.

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UPDATE 7/17/25: Official images of the Air Jordan 40 “Dusty Rose” have been released. Featuring dusty pink hues, patent overlays, and retro elements, this soft pink sneaker is set to drop on September 20, 2025, for $205 USD.