Jordan Brand will be releasing the Air Jordan 3 All-Star in its classic “White Cement” color scheme during this year’s NBA All-Star Weekend. Part of what’s being called the “Dunk Series,” which will also include the Air Jordan 3 Black Cement 2018 Retro release.
During the 1988 Slam Dunk Contest held in Chicago, Illinois, Michael Jordan laced up the “White Cement” Air Jordan 3. As a nod to the exact time that MJ secured his win by flying from the free throw line the inner back pull tab reads, “3:51.”
Other details to commemorate the 30th Anniversary of Michael Jordan’s win in the 1988 NBA Slam Dunk Contest will include Nike Air back heel tabs. For the first time ever, this classic Air Jordan 3 will release with icy translucent outsoles.
Air Jordan 3 All-Star Dunk Series Release Date
Look for the Air Jordan 3 All-Star “Dunk Series” to release during All-Star Weekend, February 14th in extremely limited quantities. The retail price tag is set at $200 USD.
Color: White/Fire Red-Cement Grey Black
Style Code: 923096-101
Release Date: February 14, 2018
UPDATE: Jordan Brand unveils the Air Jordan 3 “Dunk Contest” that features the classic “White Cement” colorway with clear soles, free throw line stripe under the sole, and “147” on the tongue as a nod to MJ’s total score in the final round of the Dunk Contest.