Jordan Brand gave the keys to the Shoe Surgeon (Dominic Chambrone) to open the doors at the brand’s South State St location in Chicago to teach a class of 12 friends how to rebuild the iconic Air Jordan 13 Bred that drops tomorrow, August 19th.
Read on, as the Shoe Surgeon reviews his approach to the Air Jordan 13, explaining what makes it one-of-a-kind from a purely construction viewpoint.
Footaction has also announced that they’ll be giving away a few pairs of these. All you have to do i purchase a pair of Bred 13′s on Saturday, 8/19 at 32 South State St (Chicago), 306 Yonge (Toronto) and 407 Fulton St (NYC) to be eligible for the chance to win a pair of the custom reconstructed 13′s. Winners will be announced randomly.
What materials did you supply your class yesterday?
We used a black Italian suede python, perforated suede, Japanese fabric which is one of the highest end lining materials and some tools.
Was this the first AJ13 you rebuilt?
My first AJ 13 was a low. But this is the first high top, in the bred colorway.
You work with so many different types of shoes – high end, low end, different brands. What makes the AJ 13 unique?
Everything from the design, to the padding, to the binding and how the eyelets are laced. One of my favorite parts of the 13 is the hologram. I feel like this is one of the first soles that had a suede cover. I think that was very unique for the time as well.
When you have shoes that are almost architecturally built, inspired by anything from a lawnmower to a cat’s paw, do you see that in the construction compared to other shoes?
I definitely do. From the first Jordan I ever did. It’s always just been about how many pieces and how it’s layered. Like you said, it’s more of an architectural way to approach a sneaker.
What was challenging about the 13?
This was probably one of the most difficult shoes I’ve done just because of all the detail already on the shoe – from the suede sole that could so easily be messed up, to the hologram, to the reflective fabric and the eyelets.
There are shortcuts I can take on other shoes to make things slightly different, or change a detail that no one would normally see, but for the AJ 13 the goal was to create it as closely as possible to the original.
Most Jordans are very complex, due to the design. I don’t think they take any shortcuts to make production easier. The focus was definitely on the design and how the shoe looks and functions rather than how inexpensive the production could be.
Jordan Brand will officially release the highly anticipated Air Jordan 13 Bred tomorrow, August 19th at select Jordan Brand retailers. The retail price tag is set at $190 USD.