UPDATE 2/5/25: EQL raffles for Undefeated are now live! Enter HERE before the window closes at 5 PM ET. Please note, this is an in-store pick-up only.
Jordan Brand is bringing back the iconic Air Jordan 1 High 85 “Bred” in a release that promises exclusivity and nostalgia. Paying homage to the original 1985 design, the “Bred/Banned” colorway gets a meticulous reconstruction, staying true to its roots while maintaining the legendary status of the Air Jordan 1.
What sets this release apart is its rarity. Rumors suggest that only 10,000 pairs will be produced, making it one of the most limited Air Jordan 1 drops in recent history. These sneakers won’t be available on SNKRS, Nike’s go-to platform for major launches. Instead, the brand has partnered with select retail locations across the U.S., reinforcing the exclusivity factor.
Adding to the intrigue, Jordan Brand deactivated its Instagram account, relying entirely on organic buzz generated by its retail partners. This unconventional marketing strategy has captivated fans and built anticipation for the February 14, 2025, launch. Retailers will sell the sneakers at $250, further cementing this release as a must-have for collectors.
Stay tuned for updates on participating stores as Jordan Brand shares more details. With only 23 U.S. locations set to receive pairs, securing a pair of these timeless sneakers will be a challenge.
Mark your calendars and bookmark this page to stay informed about where you can cop the Air Jordan 1 High 85 “Bred” on Valentine’s Day 2025.
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Where To Buy The Air Jordan 1 High 85 Bred
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