adidas and Boston retailer, Concepts are celebrating their first-ever, co-curated, adidas-exclsuvie boutique, adidas x Concepts that’s located at 73 Newbury Street in Boston, Massachusetts and opening on Friday, August 25th.

They made the store to be a premium destination for the passionate, streetwear connoisseur that will carry both lifestyle and performance products for men and women.

Some of the produces that this 1,200 square foot space will be carrying include everything from adidas NMDs, Ultra Boost, AlphaBounce, EQT series, the sought-after adidas YEEZY styles and so much more including their basketball lineup.

The doors will open this Friday, August 25th at 10AM EST, with limited edition footwear and restocks to be available.