adidas Originals is set to release another “Oreo” Ultra Boost in celebration of New Year’s Day with the launch of the Ultra Boost DNA 4.0 in the popular color blocking.

This offering of the adidas Ultra Boost is made with Primeblue, a high-performance recycled material made in part with Parley Ocean Plastic. 50% of the upper is textile, 75% of the textile is Primeblue yarn. No virgin polyester. Some of the key details includes a White lace cage and heel counter, Black Three Stripes, Boost midsole and rubber outsole with pops of Screaming Orange on the “Ultra Boost” text and branded tongues.

adidas Ultra Boost DNA 4.0 Oreo Release Date

Look for the adidas Ultra Boost DNA 4.0 “Oreo” to release on January 1st at select retailers and adidas.com. The retail price tag is set at $180 USD.