adidas is putting the Superstar back in the spotlight for 2026. The brand’s latest push makes it clear. The shell-toe isn’t being treated like a throwback. It’s being positioned as a front-line icon again.
The new “Superstar” campaign leans into adidas’ wide reach across culture and sport. Samuel L. Jackson returns as the voice. James Harden, Tyshawn Jones, and Lamine Yamal represent basketball, skating, and soccer. On the music side, Olivia Dean and JENNIE help carry the energy. Kendall Jenner adds major celebrity pull through her adidas Originals partnership.
The sneaker momentum is already building early in 2026. Hellstar and Sp5der have both delivered adidas Superstar collaborations. More remixes are tied to names like CLOT, Willy Chavarria, and even Anthony Edwards. That mix keeps the Superstar conversation moving across different audiences.
Alongside the footwear story, adidas is rolling out fresh Spring 2026 apparel. The lineup centers on black-and-white pieces with modern tailoring. Classic Three Stripes branding anchors the collection. Overall, the adidas Superstar roster 2026 looks designed for nonstop visibility.
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