Adidas Originals is showing love to Atlanta with a vibrant release of the Superstar “404 Day”, created in celebration of the city’s annual cultural holiday on April 4th. This exclusive edition draws from Atlanta’s identity and pride, spotlighting everything from the city’s sports teams to its signature style.

Dressed in a matte black upper, the shoe features a mix of nubuck and glossy leather, offering a sleek contrast. Red snakeskin-textured heel tabs bring an energetic pop, while metallic gold details, including the “404 Day!” heel branding and Superstar lettering, elevate the premium feel.

One of the standout details is the gold grill-inspired lace dubrae, nodding to Southern hip-hop culture. The classic Three Stripes branding appears with a reptilian texture, and oversized “ATL” lettering on the heel panel proudly reps the city. A peach-branded tongue label further connects this drop to Georgia roots.

adidas Superstar 404 Day Release Date

Though a full adidas.com release hasn’t been confirmed, the adidas Superstar “404 Day” is expected to launch in limited quantities across Atlanta, aligning with the April 4th festivities. An online release may follow shortly after.

This drop is more than a sneaker—it’s a cultural tribute, making it a must-have for ATL natives and collectors alike.

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