adidas Originals has officially unveiled the adidas SPEEDFACTORY AM4, which is another Boost silhouette designed at their SPEEDFACTORY in Ansbach, Germany. Part of a series that includes individually designed and manufactured shoes that adidas will be releasing in six key cities around the world, with London being first.
The SPEEDFACTORY will allow for consumers to benefit from state-of-the-art manufacturing processes that allow adidas to create truly tailored product solutions with unprecedented speed, thanks to in market automated production.
Each shoe is co-created using athlete data to help shape the design and development process. One of the notable detail to the shoe is its full-length Boost midsole.
Look for the adidas SPEEDFACTORY AM4 to first release in London on October 26th, before further launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) in 2018.
Style Code: BB6719
Release Date: October 26, 2017
UPDATE: adidas releases official photos of the “London” edition SPEEDFACTORY AM4 that’s scheduled for an in-store release at adidas in London on October 26th. Stay tuned for the unveiling from the rest of the city collection.