Two of the NBA’s most sought-after lottery picks Trae Young and Lonnie Walker IV today chose to join adidas Basketball and help create the future of the game. The newest members of the hoops family will each bring their one-of-a-kind game and personality to the most progressive footwear and apparel basketball brand in the world.
After seasons of holding down highlight reels, Trae and Lonnie are both heralded for their elite skillset and creativity on-court. Their path to the NBA started with loyalty to family and community and further solidified by their character, passion and dedication to the game.
Trae and Lonnie will play an instrumental role in driving performance insights, in addition to creating deeper connections within basketball communities across the globe. They will also be featured in upcoming brand campaigns and activations.