adidas is opening 2026 by expanding its lifestyle vision beyond humans. The adidas Pet Chinese New Year 2026 Collection introduces a culturally rooted lineup designed exclusively for China.
Unlike earlier efforts that mirrored adult silhouettes, this adidas pet collection leans into traditional Chinese New Year storytelling. Toggle-front jackets reference adidas’ sought-after Lunar New Year outerwear, while sweaters and track-style tops adapt classic Originals codes for pets. Red dominates the palette, reinforcing symbolism tied to luck, renewal, and celebration.
Materials help take things a step further still. Textured knits, dimensional fabrics and considered tailoring help the collection feel considered rather than gimmicky. The adidas Pet Collection Chinese New Year release is positioned more towards premium lifestyle drops than novelty accessories.
The accessories included in the release have a big impact as well. Festive pet collars come adorned with holiday motif charms. A burgundy leather pet carrier brings a touch of luxury that nods to the Originals while remaining functional.
This direction reflects adidas’ broader momentum in regional storytelling. Similar to its human Lunar New Year capsules, the brand emphasizes heritage over trend chasing. That restraint gives the adidas pet collection stronger longevity within the growing pet lifestyle space.
The adidas Pet Chinese New Year 2026 Collection is expected to release soon, exclusively in China, through adidas regional channels.
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