Home Adidas adidas Confirms Five Million Paris of Parley Footwear in 2018

adidas Confirms Five Million Paris of Parley Footwear in 2018

On June 8th, adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans as they turned New York City blue to spread awareness for ocean conservation.

- Advertisement -

“The Fall/Winter 2018 Ultra Boost will have 80 percent of the upper material made from ocean plastic,” Maestrini said. “It is no longer an addition. It is going to be how we make the Ultra Boost in the future. That’s how seriously committed we are with this idea.”

He also added that adidas will be making one million pairs of sneakers using Parley for the Ocean’s A.I.R. (avoiding, intercepting, and redesigning plastic) approach. In 2018, they have plans to make five million pairs of Parley footwear.

“We always want to start with performance because we’re anchored in sport, but nowadays you can’t say there is sports on one side and lifestyle on the other. Culture and sports are all intertwined,” he said. “We are going to have Parley make shoes with Originals also because we are so committed to the future. It is going to become a true anchor of innovation that we will use for different franchises in our range.”

An exact date has yet to be revealed, but for those wanting to get their hands on a pair its looking like 2018 will be your best chance.

adidas Parley for the Ocean 2018

adidas Parley for the Ocean 2018

adidas Parley for the Ocean 2018

adidas Parley for the Ocean 2018

- Advertisement -
Avatar
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"
ADVERTISMENT

Follow Us

101,351FansLike
331,432FollowersFollow
47,535FollowersFollow

Recent Stories

Related news

adidas Yeezy Boost 700 “Enflame Amber” Releases in June

The adidas Yeezy Boost 700 "Enflame Amber" is the latest Yeezy Boost 700 colorway that will be releasing during Summer 2021. This upcoming adidas Yeezy...

adidas Yeezy 500 “Enflame” Release Pushed Back

Kanye West and adidas Originals will be releasing a few new adidas Yeezy 500 colorways during the Spring/Summer 2021 months. One of those includes this...

adidas Confirms Yeezy Boost 700 “Bright Blue” Release Date

The adidas Yeezy Boost 700 "Bright Blue" is a new colorway set to release in 2021 that was fist spotted when Kanye West revealed...

adidas Yeezy Foam Runner Releasing in All-Red

adidas Yeezy will be releasing a "Red October" colorway of the Yeezy Foam Runner dubbed, "Vermilion" during the month of October. The slip-on shoe sports...