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HomeAdidasadidas Originals Present: One Man Can Change Detroit #ImaginedBy Big Sean

adidas Originals Present: One Man Can Change Detroit #ImaginedBy Big Sean

What does Infinite Possibilities look like? For Big Sean it’s going back to Detroit where he first imagined a life in music. Big Sean returns to his high school, Cass Tech, to build a recording studio and inspire the imaginations of a new creative class. The Infinite Possibilities of ZX Flux #IMAGINEDBY Big Sean and adidas Originals.

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adidas Originals today announced #ImaginedBy, an ongoing series of activations inspired by the adidas Originals silhouette, the adidas ZX Flux. A sneaker known for the endless design and styling possibilities it allows, the ZX Flux is offered in an endless array of color palette combinations and is customizable through the mi ZX Flux app. The #ImaginedBy concept—anchored by the ZX Flux sneaker and its limitless creative potential—amplifies the power of artistic expression and imagination and will consist of a series of projects #ImaginedBy friends, partners and fans of adidas Originals. Big Sean, a longtime collaborator to the brand, was chosen as the first creator to imagine how the series would first come to life.

In furthering to spread the message of imagination, adidas Originals today released a short film, documenting the story behind the studio and its unveiling to the Cass Tech community.

You can now create your own custom colorway of the adidas ZX Flux through miadidas.

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Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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