In the 90s, adidas harnessed the trend for bright, eye-catching colors to bring attention to their ground-breaking running shoes, which helped athletes run faster, longer and more safely than ever. There was a focus on giving a personalized approach to running, with 1991’s EQT shoe offering athletes the option of different models for a variety of running styles and foot types.
The adidas Radical Tubular, released in 1994, used inflatable chambers to give wearers the possibility to adjust cushioning and stability to their personal preference. Four years later, the Supernova, hailed as the ‘perfect running shoe’, was born. Its fit, feel and performance went on to inspire generations of runners, as well as shoes.
When looking to the future it is vital to consider the past. The RUN THRU TIME pack for FW13 is suffused with adidas Originals’ great heritage, bringing the past 30 years back to life in a fresh, contemporary way. The pack of nine shoes takes three iconic running silhouettes – the ZXZ ADV from the 80s, the ZX 5000 Response from the 90s and the Adizero Adios 2 from the 00s – and expresses each of them in three colorway/ material concepts synonymous with each of the three decades.
The colorful 90s execution utilizes engineered mesh and synthetic suedes and drops instore globally on October 8th.