Moving with trends, adidas running shoes in the 00s began to incorporate lifestyle aspects alongside the purely performance elements, with more casual materials and colors used. As well as new fashion, the new millennium brought with it a technological revolution, which adidas utilized to ensure its running shoes stayed at the forefront of the market.
This future-focused philosophy was embodied in the adidas_1, the world’s first intelligent shoe. With a built-in microprocessor that made up to 5 million calculations per second, providing the perfect amount of cushioning at every step, it took sport electronics and personalization to a new level.
The innovation continued with the adiStar Fusion shoe, which contained a sensor that communicated with a wrist-mounted running computer to relay real-time information about speed and distance.
When looking to the future it is vital to consider the past. The RUN THRU TIME pack for FW13 is suffused with adidas Originals’ great heritage, bringing the past 30 years back to life in a fresh, contemporary way. The pack of nine shoes takes three iconic running silhouettes – the ZXZ ADV from the 80s, the ZX 5000 Response from the 90s and the Adizero Adios 2 from the 00s – and expresses each of them in three colorway/ material concepts synonymous with each of the three decades.
The casual inspired 00s execution involves a premium mix of materials like soft leather and nubuck.
Drops in store globally on October 21st.