Following the launch of the adidas Originals’ #UniteAllOriginals campaign (adidas.com/unite), featuring hip-hop legends Run DMC and superstar DJ A-Trak, the brand has created an interactive social media campaign that invites fans to join in on the action.
The social activation encourages fans to get involved by recording themselves rapping over A-Trak’s beat, and uploading it to Instagram. Anyone from first-time MCs to hip-hop veterans can drop a 15 second rhyme and upload it for their friends and fans to enjoy.
The best entries will be cut into a #UniteAllOriginals ‘remix’ by an unannounced as of yet DJ, and clothing from the limited edition adidas Originals Run DMC pack will be given to select participants.
London rapper J2K has already stepped up to kick-start the campaign. He’s shown users how it’s done by spitting an inspirational verse for the launch. Check out the video below.