The adidas x Mercedes AMG adiZero Collection is one of the most aggressive runs in footwear. The German automaker jumped ship from PUMA to Three Stripes last year and has already made a series of bold drops with the brand. However, this latest collaboration was built for maximum impact. Mercedes AMG and the Three Stripes have come together for a six-pack capsule collection, with each model taking cues from speed, endurance, and motorsport design.
Silhouettes in the adidas x Mercedes AMG adiZero collection are steeped in inspiration from the Mercedes black-and-red livery, checkered Three Stripes, and AMG branding. Just that small detail on its own represents the detail and focus on performance. The color blocking on the shoes feels a bit menacing to me, but sleek and clean at the same time. The detailing throughout the collection is even more aerodynamic, reminiscent of the bodywork on AMG’s race cars. That is the type of crossover sneakerheads will take notice of.
The collection is split into two distinct footwear categories. Marathon and road racers will be able to get their hands on the adiZero Prime X3 Strung, adios Pro 4, and EVO SL, which have been developed with Lightstrike Pro foam for maximum energy return. Track runners will also have a trio of offerings from adidas with the adiZero Ambition, Avanti Tyo, and Prime SP 4, which are all spike-equipped for sprinting. The collection also features a range of technology built specifically for long-distance runs and sprinting. It’s a combination that embodies the “strength meets speed” approach to innovation that both brands are known for.
So far, the adidas x AMG adiZero collection is live now in Europe. The Prime X3 Strung is available in the U.S. online now, but that is only a fraction of the selection. U.S. release of the complete collection is also on the way per adidas, so expect the full lineup to be available soon for purchase.
The adidas x Mercedes AMG adiZero Collection is live now in Europe. U.S. launch coming soon via adidas.com and select retailers.
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