adidas unveils the first product to be created at its industry-changing SPEEDFACTORY facility in Ansbach, Germany – the adidas Futurecraft MFG (Made for Germany).
The shoe features the highest design precision possible. ARAMIS technology has been used to understand the precise detail of how an athlete’s foot moves whilst running. This has led to the 3-stripe cage and traditional heel counter being replaced with a series of patches that are placed across different parts of the shoe to provide the best possible support.
With an innovative joining process being applied, the shoe is not only more sustainable but also benefits from adidas’ ground-breaking BOOST technology, giving the Futurecraft MFG. all the energy return benefits of recent adidas Running shoes.
The final key feature is a new torsion bar, which is fitted into the outsole, for greater flexibility. The shoe has a PRIMEKNIT upper with all the elements combining to create the highest level of comfort, support and style.
An official release date has yet to be announced, but the Three Stripes will soon be bringing SpeedFactories to the U.S. soon. One is already planned for Cherokee County, Atlanta.
As of right now, only 500 pairs were given out to friends and family. We’ll keep you updated with the latest info as it develops.
