A month before the 2014 FIFA World Cup kicks off, adidas today unveiled the Battle Pack cleat collection.
adidas Battle Pack features a new cleat from the brand’s five silos including Lionel Messi’s signature adizero F50, the latest Predator, Nitrocharge, 11Pro and adizero F50, each with its own disruptive black and white pattern.
Every adidas player will wear Battle Pack during the 2014 FIFA World Cup including Messi, Mesut Özil, Dani Alves, Luis Suarez, Oscar, Philipp Lahm, Karim Benzema, Javi Martinez and Jozy Altidore.
“The black and white design is unlike anything I’ve seen on the field,” said US forward Jozy Altidore. “Wearing the same collection as every other adidas athlete at the World Cup makes me part of something bigger.”
The unique black and white design of Battle Pack is inspired by the war paint of native warriors and features gold stripes representing the FIFA World Cup trophy. Messi’s Battle Pack signature adizero F50 includes a blue and white pattern to celebrate the Argentina federation.
“The World Cup is the biggest stage in all of sports and Battle Pack will make a bold and disruptive statement on field,” said Ernesto Bruce, director of adidas Soccer for adidas America. “Our designers took direct inspiration from Brazil and injected a never before seen look onto our most innovative cleats. The best players in the world will wear Battle Pack as they chase the ultimate goal of the FIFA World Cup trophy.”
The adidas Battle Pack debuts on field for the first time during the UEFA Champions League Final in Lisbon on May 24. The collection will be available via pre sale on May 12 at www.adidas.com and hits stores on May 26 at www.adidas.com, adidas sport performance, sporting goods and soccer speciality stores.