On Monday, TODAY’s Natalie Morales will cross the Boston Marathon finish line in custom adidas Energy Boost 2 thanks to a generous donation from adidas Running to One Fund Boston. Natalie is one of several wearing these limited edition shoes on race day, which represent supporters from around the world as a part of adidas’ #weallrunboston campaign.
Thanks to the passion and support of thousands, adidas raised and donated more than $1.3 million for One Fund Boston in 2013. This year, to help Natalie’s fundraising efforts benefiting One Fund Boston and Challenged Athlete’s Foundation, please visit her page at crowdrise.com/natalie.
“I’m running in honor of the victims of last year’s attacks and hope to raise money for Boston’s One Fund,” said Natalie Morales, TODAY co-host. “Their resilience and ‘Boston Strong’ attitude have been a huge inspiration to me and to so many of you across the country.”
#weallrunboston represents 26.2 days of inspirational messages from around the world in official race partner adidas’ social activation around the race. To culminate the campaign, Natalie will wear shoes printed with participating Twitter handles to symbolically carry supporters and fans across the finish line.
“The outpouring of support from people across the globe has been unprecedented and not surprising of the running community,” said Mikal Peveto, director of running at adidas America. “Together with the Boston Athletic Association, we have harnessed a sense of community.”
Peveto continued, “The world never felt smaller than it did that day last year. This year, it’s a new day.”
Today through Sunday, attendees of the Sports & Fitness Expo will get an exclusive opportunity to purchase the adidas adizero Boston Boost before it’s released this fall for $120. Each pair features a Boston Runs as One logo and a percentage of the proceeds will be donated to One Fund. Expo attendees can also pick up the Strong Tough Brave Boston graphic tee for $25, which is also available for pre-order on adidas.com.