adidas Basketball has officially unveiled Damian Lillard’s third signature shoe, the adidas D Lillard 3 that’s dubbed, adidas Dame 3.
Inspired by the family that helped Damian Lillard rise along his journey, from shooting on milk crates in Oakland, California to playing on NBA hoops across the country.
adidas and the Portland Trail Blazers captain continue to move athlete collaboration forward through evolved storytelling grounded by his roots and hooked to the soil of basketball, community and music.
Shown here are two upcoming colorways, the adidas Dame 3 “Roots” in Triple Red, the Dame 3 “Rip City” in the traditional Blazers’ colors, and a “Chinese New Year” colorway.
The Dame 3 has a lot of hidden messages throughout the shoe, as a nod to his family and his hometown of Oakland. Some of those easter eggs include initials of his mother and two grandmothers (Gina, Cecilia, Ruth) are molded onto the right toe while the initials of his father and grandfather (Houston, Albert) are showcased on the left. The longitude and latitude of Oakland’s Brookfield neighborhood are featured on the outrigger of the left and right foot, respectively. “WEARING THE LETTER O” is printed on the left sockliner as tribute to both Dame’s pre-game introduction in Portland and his debut album titled “The Letter O,” signifying the three locations most important to his career – Oakland, Ogden and Oregon – printed on the right sockliner – just to name a few.
Look for the adidas Dame 3 “Roots” in Triple Red to release on December 14th on adidas.com. Other colorways will soon follow, including the “Rip City” pair on January 19th. The retail price tag is set at $115 USD.
December 14, 2016
January 19, 2017