adidas combines performance cushioning, lightweight knit fabric, and advanced high visibility technology in the adizero Prime Boost, the newest evolution of adidas’ premium running shoe. The running development team weaves reflective thread through the upper of the shoe with its proprietary Primeknit digital knitting process to provide an offering that is hi vis black and white, a category often dominated by neon colored fabrics.

The adidas Consortium adizero Prime Boost will launch globally this December 19th, 2014 at retailers like Titolo.