The weekend of January 2–4, 2025, marked a special moment in Chicago as adidas Basketball celebrated Derrick Rose’s career and deep connection to the city. The three-day event honored his journey from a young athlete to NBA MVP and local legend while highlighting his commitment to uplifting his community.
The celebration began Thursday with “Rose’s,” a pop-up flower shop at Tortoise Supper Club. Fans sent roses on Derrick’s behalf to those who impacted their lives. That evening, the premiere of Becoming a Rose took place at Soho House Chicago. This short film, created with adidas Basketball, reflected Derrick’s gratitude for his hometown. A panel discussion followed, where Derrick shared how Chicago shaped his life and career.
On Friday, Derrick visited Simeon Career Academy, his alma mater, for the first-ever alumni basketball game. The event featured Simeon alumni, Derrick, the current varsity team, and appearances by former Chicago Bulls teammates. Funds raised supported charitable causes, underscoring Derrick’s dedication to giving back to his community.
Saturday featured a stunning floral art installation by adidas at Clybourn Park. The installation symbolized Derrick’s bond with Chicago, and fans received limited-edition adidas x Derrick Rose merchandise. The display celebrated his connection to the city and its people.
The festivities concluded that evening at the United Center during the Chicago Bulls’ game against the New York Knicks. A halftime ceremony honored Derrick’s basketball achievements and lasting legacy in Chicago. Fans, friends, and family joined in celebrating his impact on and off the court.
The weekend served as a heartfelt tribute to Derrick Rose, showcasing his enduring influence in basketball and his city. It was a powerful reminder of how one athlete’s journey can inspire a community and leave an unforgettable legacy.
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