A sold-out sneaker, a Grammy night, and a Super Bowl stage have stacked Bad Bunny’s week with unusual momentum. The adidas BadBo 1.0 has quickly moved from debut curiosity to cultural talking point, especially after its brown launch colorway vanished in minutes. That context matters, because the model now arrives at its biggest mainstream moment yet: Super Bowl LX.
Seen at the halftime press conference, this new BadBo 1.0 leans lighter and cleaner than its first release. Soft beige overlays wrap the upper while a black inner lining grounds the look, and small hits of adidas blue subtly nod to the brand’s heritage. A classic gum outsole finishes the design, giving the silhouette a retro touch that balances its futuristic proportions.
What’s interesting is how the color shift feels more calculated than experimental, as if adidas is slowly shaping the BadBo into a broader lifestyle line rather than a one-off artist statement. That strategy mirrors how past signature models evolved once they proved demand.
For now, this press-conference pair remains unconfirmed for retail, but you can expect more BadBo colorways releasing throughout 2026.
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Photos: Rocnation
