adidas has today unveiled the revolutionary adidas Made For Minnesota (AM4MN) football cleats – the first football cleats digitally created at its SPEEDFACTORY facility in Ansbach, Germany. They were designed just in-time for players to wear them during Super Bowl 52.
Starting with a Primeknit upper to provide a sock-like feel with maximum breathability and unparalleled comfort, adidas designers utilized athlete foot scans and ARAMIS motion capture technology used by NASA to understand the precise details of how an athlete’s foot moves during a football game. The result is the creation of a series of patches that have been strategically placed across different parts of the cleats to harnesses movement, provide stability and support, and deliver a precision fit that is specifically tuned for elite performance for football athletes.
The lightweight and flexible Primeknit upper and patches are seamlessly blended with a speed-spat seam tape in an anatomically aligned X-band formation to help deliver a lockdown sensation with zoned support for enhanced acceleration, making cuts, changing direction and stopping on a dime. Feeling like a natural extension of the foot, the upper is powered by a SRPINTFRAME with strategically placed SPRINTSTUDS in a rotational traction zone that is engineered for lightweight, multi-directional speed, strength and unrivaled traction.
The SPEEDFACTORY in Ansbach, Germany is fully operational and will soon be joined by a second facility in Atlanta, USA to provide localized production. Following the launch of Paris (AM4PAR) and London (AM4LDN) running shoes in Fall/Winter 2017, the Minnesota (AM4MN) marks the third creation from adidas SPEEDFACTORY. Additional launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) will be coming soon in 2018.