As part of its new ‘RUN THE GAME’ campaign, adidas has launched the first major franchise update with AlphaBounce Beyond – a running shoe designed to celebrate athletes who use running as a tool to dominate their sport.

The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.

adidas AlphaBounce Beyond Release Date

Look for the AlphaBounce Beyond to release on January 17th at select retailers and adidas.com. Expect more colorways to release in February. The retail price tag is set at $120 USD.