UPDATE 10/22/25: The raffle for the Action Bronson x New Balance 992 “Digitalis Purpurea” is now open, CLICK HERE. Priced at $240, the release will be available exclusively through Bronson’s Specializing in Life website.

Original Story 8/27/25:
The intersection of food, music, and pop culture has been the lifeblood of Action Bronson’s career, but sneakers have been a throughline in his narrative. His various collabs with New Balance over the last several years have especially stood out for their audacious colorways and cheeky references. The Queens native now showed off another upcoming release from the brand on the red carpet for his new film Caught Stealing, in which he costars with Austin Butler, Zoë Kravitz, Bad Bunny, and Matt Smith.

The latest shoe was a prototype Action Bronson x New Balance 992 “Cosmic Rose” and found the rapper in an all-out shade fest. The sneaker is drenched in color and features deep purple suede overlays, fluorescent pink reflective detailing, lilac eye-stays, and orange mesh underlays. The colorway continues Action Bronson’s typical design sensibilities of using colors that would typically be considered clashing, but work somehow when worn. Compared to his previous “Knicks” edition, this new release leans into louder and more experimental direction.

For context, the 992 silhouette is no stranger to making design statements. Since its initial release in 2006, the silhouette has been popular among both runners and sneakerheads for its ample midsole and performance-oriented design. Bronson’s collaboration takes the silhouette a step further into a lifestyle direction while also making a conversation piece. This is the detail sneakerheads will notice, as another shoe is blurred into the line between a performance and collectible.

The Action Bronson x New Balance 992 “Digitalis Purpurea” will release October 2025 via his website specializinginlife.com, with a potential wider launch on NewBalance.com.

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