Action Bronson has revealed a closer look at his New Balance 990v6 “Amazõnia” collaboration. The rapper and designer showcased the vibrant sneaker during his recent appearance on The Ariel Helwani Show, building anticipation among fans and sneakerheads.

First seen in a lookbook for his Baklava sportswear line, the “Amazõnia” made waves when modeled by rapper Meyhem Lauren. The sneaker boasts a bold design, blending turquoise, deep blue, and hot pink accents. A tan mudguard provides balance, making the colorway both eye-catching and wearable. While Action Bronson has not shared specific inspiration, the rich colors seem to reflect the vibrant essence of the Amazon Rainforest.

Action Bronson New Balance 990v6 Amazonia Release Date

Set to release on April 18, 2025, the Action Bronson x New Balance 990v6 “Amazõnia” will drop via Action Bronson’s official website, select retailers, and NewBalance.com. The retail price is confirmed at $220 USD.

This collaboration highlights Action Bronson’s growing influence in the sneaker and fashion world. By merging unique designs with high-quality New Balance craftsmanship, the “Amazõnia” is poised to become a must-have for collectors and style enthusiasts alike.

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UPDATE 4/14/25: The Action Bronson x New Balance 990v6 “Amazonia” will release on April 18th, 2025 at specializinginlife.com, followed by a global release on April 25th. Enjoy a few of the lookbook shots in Paris featuring local chefs and artisans.

Photos: Action Bronson