adidas today announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York Yankees.
Judge will make his 2018 on-field debut in the new adidas Icon cleats this Thursday for MLB Opening Day. With the new partnership, Judge will be featured in adidas brand marketing campaigns and collaborate on the design of future footwear, training apparel and equipment.
“I’ve been a fan of adidas for a long time and from the beginning of our conversations, this just felt right to me. I never dreamed of an opportunity like this and I can’t wait to see what we create together” said Judge.