The Dallas Mavericks have named New Balance their Official Footwear and Apparel Partner under a multi-year deal announced November 8, 2026. The agreement includes co-branded merchandise, activities at home games and community programs throughout North Texas.
Cooper Flagg has been with New Balance since his college days at Duke, appearing in campaigns for its basketball and lifestyle shoes. With the Mavericks now involved, that connection extends to team events and merchandise. The announcement offered no update on when his anticipated signature shoe might arrive.
Fans got their first chance to take part through events scheduled outside American Airlines Center on November 8–9, ahead of back-to-back home games. Interactive games and giveaways were part of the two-day kickoff, with more fan activities planned during the NBA season.
Mavericks and New Balance merchandise is also part of the agreement, though the products have yet to be revealed. A release date has yet to be announced.
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