Every so often, a project surfaces that aims to say something larger than the product itself. That direction shapes adidas and The Whitaker Group’s new Do Not Duplicate platform, which focuses on individuality, creative ownership, and the personal experiences that influence culture across sport, fashion, and everyday life.
The message carries directly into the Do Not Duplicate Houston Rodeo Pack, a footwear trio drawing inspiration from the long-standing traditions of the Houston Rodeo. Three adidas Originals silhouettes anchor the collection—Handball Spezial, BW Army, and Adiframe F50—each interpreted through design details rooted in Western riding culture.
Texture plays a major role throughout the pack. Hair-on leather panels sit beside snakeskin and croc-embossed finishes, while soft suede overlays and metal studs nod to classic Western boots and riding belts. Each pair also carries a silver Do Not Duplicate chain tag, quietly marking the platform and its emphasis on individuality.
More broadly, the collection signals how adidas and The Whitaker Group continue using footwear releases to explore cultural themes rather than relying on standard collaboration formulas.
The The Whitaker Group x adidas Originals “Do Not Duplicate” Series will retail from $150 to $240 USD. An EQL draw runs March 10th through March 16th via A Ma Maniére, Social Status, APB, and JAIDE before the collection releases March 20, 2026 online and in-store across The Whitaker Group network.
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