New Balance proudly unveils the CT302, a signature sneaker created in collaboration with Storm Reid, the Emmy-nominated actress and producer. Atlanta’s vibrant early 2000s scene inspires this campaign, honoring the city’s cultural impact and Reid’s personal growth there.

As a New Balance brand ambassador since October 2021, this marks Reid’s inaugural sneaker launch with the company. This partnership extends beyond shoes, empowering Reid to foster essential discussions on representation, self-expression, and empowerment.

Excitedly, Storm Reid shares, “My first New Balance collaboration is truly special, reflecting my Atlanta childhood. I’m grateful for their support in designing this shoe and capturing my roots and hometown culture.”

The sneakers boast features like nylon underlays, suede overlays, custom Storm banded tongue labels, sockliner, and lace aglets, with a sturdy rubber sole to complete the design.

Get ready for the Storm Reid x New Balance CT302, set to launch on August 4, 2023, exclusively through New Balance’s North American website. Priced at $110 and available in unisex sizing, don’t miss out on this exceptional release.

In conclusion, New Balance’s partnership with Storm Reid celebrates Atlanta’s dynamic past while empowering future generations to embrace their roots and express themselves authentically. The CT302 is more than just a shoe; it’s a symbol of representation and meaningful collaboration within the industry. Don’t miss your chance to be a part of this cultural milestone.

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UPDATE 8/2: Grab a look at the official photos below.