Rich Paul, an esteemed American sports agent and the visionary behind Klutch Sports Group, holds a prominent position in the realm of athlete representation. With a remarkable association and a deep-rooted bond as both a friend and agent to the renowned NBA icon LeBron James, Paul has carved a name for himself as one of the industry’s most influential figures. His remarkable expertise and extensive network have elevated him to the status of a powerhouse agent in the world of sports.

Back in 2021, Paul and New Balance released a collaborative 550 celebrating his sportswear brand, Klutch Athletics. The latest design, the Rich Paul x New Balance 550 “Forever Yours,” is a new design that breathes new life into the timeless silhouette.

The Rich Paul x New Balance 550 “Forever Yours” boasts a meticulous construction utilizing a combination of high-quality materials such as mesh, leather, and suede. Its foundation showcases an elegant Greyish/Lavender hue, complemented by striking Burgundy accents that add depth and contrast. Notably, the shoe features distinctive Rich Paul branding, prominently displayed on the tongues labels, heels, and insoles, showcasing a captivating rose graphic.

In addition to its appealing design, the shoe offers exceptional comfort and durability, thanks to its well-crafted two-tone rubber sole. Furthermore, the shoe is accompanied by an extra set of laces, thoughtfully packaged in a special box adorned with the phrase “Forever Yours” on the inside.

Grab a better look below, and expect the Rich Paul x New Balance 550 “Forever Yours” to release on July 14th at select New Balance retailers, NewBalance.com and Stadium Goods. The retail price tag is set at $130 USD.

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UPDATE 7/10: New Balance confirms that Rich Paul’s “Forever Yours” 550 releases globally on July 14th for $130 USD. The collection also includes matching apparel including a T-shirt, hoodie, quarter zip, warm up pants, shorts, and a camp collar shirt. Check out the official photos below.