2015 Nike MAG Spring 2016 Charity Auction

Nike has officially unveiled the highly anticipated Nike MAG 2015 Back to the Future with the self-lacing system, along with official release details.


Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.

The resulting Nike MAG reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”

This innovation advances what was coined the Nike MAG’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.

Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.

“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.

2015 Nike MAG Release Date

The 2015 Nike MAG is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in Spring 2016.

Nike MAG 2015
Spring 2016

2015 Nike MAG Spring 2016 Charity Auction

2015 Nike MAG Spring 2016 Charity Auction

2015 Nike MAG Spring 2016 Charity Auction

2015 Nike MAG Spring 2016 Charity Auction

  • name


  • Malcolm

    man this is bullshit

  • Yousif


  • THE Grail

    Well our dreams of having the Nike Mags have been demolished

  • ChiRaqGoofies Jr.

    I GuESS U BRoKEBOYs HAvE tiLL SPRinG 2 SAVe up ya WELFarE CHECk LOL #OTF #2Poor4AnAuction #lol #Chi

    • WS – Beverly Hills detective

      yeah Snow monkeys are the majority on welfare. they’re so lazy.

  • Brad Hall

    Very nice touch.


    I bet i get these at real for 200

  • Manners

    i’d take these over any other release in 2016

  • Zut

    If they don’t want to just put a price tag on them because it’s going to be expensive to the average person to buy so instead they auctioning them off then fuck the power lace and strap. Give me some laces and a regular strap and I’ll power lace and strap them myself, and if the light is to much then fuck the light and do that glow thing with um. Just put a price tag and a release date.

  • PatriotluvsxxorXX

    Nike sent me a few pair to try out. I’ll sell one or two of em but waiting to see what price is first