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Nike Celebrates Cleveland’s NBA Finals Victory “Believe”

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After years of holding its breath, Cleveland can finally breathe easy. They always knew this day would come. They just didn’t know when. A curse broken. A city can rejoice. A city can rejoice.

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The video – titled “Believe” – was created in celebration of the historic first championship for Cleveland and the first for the city in over 50 years. The spot includes fans from around Cleveland and features the team’s top players Kyrie Irving, Kevin Love, J.R. Smith and the finals MVP LeBron James.

Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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