Washington DC-based sneaker shop Major is dropping an eye-catching, limited edition MAJOR Reebok Phase 1 Pro USA collaboration to celebrate Independence Day.
The shoe is adorned in Red suede with Blue heel panels decked out in glow-in-the-dark stars. Also featured on this release are Gold stripes under the eyelets making them perfect for the 4th of July.
In a new twist for the innovative retailer, the shoe will be equipped with an encrypted “smart tag” from San Francisco technology startup Chronicled. Each tag contains a tiny chip with a unique and unforgeable product “fingerprint”, stored on the Ethereum blockchain. The tags are tamper-proof and scannable with a smart phone, guaranteeing that no one can ever pass off a counterfeit version or falsely claim ownership of a stolen shoe.
Releasing just in time for the 4th of July celebration, the MAJOR x Reebok Phase 1 Pro “Stars and Stripes” will drop exclusively at MAJOR in-store on July 2nd at 11AM, followed by an online release on July 3rd at 12 midnight. The retail price tag is set at $130 USD.
