PUMA has just signed reality TV personality Kylie Jenner to a seven-figure sneaker deal with the brand as another big named endorser.
According to US Weekly, the partnership will not be “full out like Rihanna’s collaboration.” If that means Kylie Jenner won’t be receiving her own PUMA sneaker is still unknown, but you can expect her to rep PUMA during her recording of Keeping Up With the Kardashians.
Check out a few images of Kylie Jenner rocking her PUMAs below and stay tuned to Sneaker Bar to see what her brand new mega sneaker deal will include in the near future as the news develops.
UPDATE: Despite what Kanye says, PUMA has confirmed that they will be working with Kylie Jenner for their upcoming Spring/Summer 2016 campaign. They released an official statement:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner,” Adam Petrick, Global Director of Brand and Marketing for Puma, said in a statement. “Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
UPDATE: It looks like Kanye West isn’t happy about Kylie Jenner’s PUMA deal as he just went off on Twitter telling PUMA that they can keep their measly million dollars and that there will never be a Kylie PUMA anything.
Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!
— KANYE WEST (@kanyewest) February 9, 2016
1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!
— KANYE WEST (@kanyewest) February 9, 2016
