Under Armour Curry One: Charged By Belief

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To go along with Stephen Curry’s first signature shoe with Under Armour, the Curry 1, the brand has filmed its latest ad spot for All-Star Weekend, dubbed “Charged By Belief.”

Onto the stage of “mere players” enters Stephen Curry…the Patron Saint of Underdogs, the game’s new creative genius, the league’s most unguardable player. And, just like Jamie Foxx says, Stephen’s about to write his own story.

The Under Armour Curry One is available now at Under Armour retailers nationwide and online.

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