Beginning of this year, adidas announced a long-term partnership with musician and creative force Pharrell Williams. Today for the first time adidas globally releases the official logo of the collaboration with the confirmation of its first limited edition pieces being available in-store from this Saturday, September 20th, 2014 worldwide.

The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas Originals Trefoil, two of the iconic three stripes transform into a bold equal sign with the third being the name of ‘Pharrell Williams’. The collection and its products revolve around Pharrell’s idea of equality.