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Pharrell Williams’s ongoing partnership with adidas Originals is a reflection of his boundless curiosity and enthusiasm for reinvention. His latest release, the Superstar 80s by Pharrell Williams, is an homage to the pioneering spirit which underpins his creative output and sees the Superstar silhouette once again become a platform for self-expression.

As an artist and performer Pharrell’s genre-busting approach and his sheer flexibility as an artist forever changed the musical landscape. Outside of the music realm his innate curiosity, coupled with his naturally eclectic sense of style has informed successful stints in fashion design and roles as a creative consultant on products as broad as fragrances, eyewear and furniture. He refuses to be categorized or boxed into any paradigm, let alone a singular creative vision and this is what identifies Pharrell Williams as a true pioneer.

The Superstar 80s by Pharrell Williams draws from the artist’s appreciation of native cultures. A black leather Superstar 80s model is transformed via a rich pattern intricately handcrafted with multi-colored beading, inspired by traditional Bolivian crafts. The iconic three-stripes sits defiantly upon the jetblack leather canvas again highlighted with the same hand-beading, while Pharrell’s signature sockliner design completes the design.

The Superstar 80s by Pharrell Williams is a limited release, for sale in New York City only on February 14th at exclusive adidas Originals retailers.

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