adidas Originals officially introduces a new color shift technology- Chromatech, the adidas Originals SL Loop Chromatech.
As the Chromatech material expands and contracts the color responds and changes. The natural color shift creates a color spectrum unique to how each shoe is worn, so that no two pairs are alike.
Chromatech is available in its first iteration on the SL Loop Racer, the newest addition to the SL family with a webbing of 3-Stripes that form eyelets for a signature loop lacing system. Anchored in sport with its history dating back to the 1972 Munich Olympics Games, the SL Loop Racer takes cues from the original with an iconic T-toe and sculpted concave midsole.
Look for the adidas Originals SL Loop Chromatech to officially release on May 8th at select adidas Originals retailers, including adidas.com. The retail price tag is set at $95 USD.
